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  • Big Selection
  • Established Brand
  • Live Betting
  • Build a Bet
  • Acca Builder
  • Withdrawals Not Instant
  • Limited Streams and Live Bets

The Sportingbet brand has been around since 1997, making it one of the oldest online betting sites. In 2012, the brand was acquired by William Hill and GVC Holdings (now Entain). The former took control of Sportingbet’s Spanish and Australian markets while the rest went to Entain.

Today, the Sportingbet brand remains part of the Entain network, one that includes Ladbrokes, bwin, and a few other top sites. 

In the following Sportingbet review, I’ll see how this site compares to some of its sister sites.

Welcome Bonuses

In place of a traditional welcome bonus, Sportingbet offers something known as a Welcome Challenge. It tasks you with completing challenges in exchange for a series of rewards, including:

  • Up to £50 in free bet tokens
  • An odds boost token
  • 20 free spins
  • £10 in casino credits

There are four challenges in total, but you’ll also get an extra £20 when you complete all four of them.

These rewards are valid for a limited time only and there are some extra terms to consider. For instance, the free spins are only available on the Starburst slot and there is a 10x wagering requirement on the casino bonus. Generally speaking, the terms are very generous here when compared to some other sportsbook and casino offers.

Loyalty Offers

Sportingbet has a handful of other promotions and bonuses, and these are available for all players. You can participate in enhanced accumulators, odds boost promotions, free bet offers, and more. It’s far from the most generous or the most active, but there’s enough to make things interesting.

Software and Betting Options

Sportingbet covers over 90 sports and provides more than 30,000 bets every single day. Its About Us page claims that it’s a record. I can’t confirm that, but it’s certainly an impressive number.

Truth be told, it doesn’t feel like there are that many betting markets available here. In fact, at the time of writing this review, the menu is showing less than 20 sports. I can only assume that changes by season and availability.

Football bets are a good indicator of the size of a sportsbook, as that’s the area where most of them focus the bulk of their efforts.

For an upcoming Premier League game, Sportingbet has around 250 betting options. It sounds like a lot, but Parimatch and BetVictor have over 350 while William Hill currently has 749 for the same game.

It’s not an exact indicator of the true size or even quality of a sportsbook, though, and Sportingbet still feels expansive.

Some of the features included on Sportingbet include Build a Bet, which also goes by the name Bet Builder on other sites. It lets you add multiple in-game bets to a multiple and create bigger odds. Sportingbet also features an Acca Builder, which makes it easy to create large accumulators that combine a variety of different bets.

There are also a lot of good special bet options, including match combos, cards, and player specials.

The layout is compact and takes some getting used to, but once you do, it actually works to your benefit. 

Deposits and Withdrawals

Withdrawals are not instant on Sportingbet, but they don’t keep you waiting too long and most of them are processed in just a day or two. It might seem harsh to include this as one of the “cons”, especially when you consider there are sites like Aztec Wins that keep people waiting for over 3 days.

But the best sites process everything in a matter of hours. The standard has been set, and it’s one that all sites should follow.

With regard to the available method, you can use debit cards, PayPal, and a couple of others. There are no fees for any deposits or withdrawals made using these payment options.

Verdict: Sportingbet Review

Sportingbet claims to be the biggest betting site around. I’m not convinced that’s true, but it’s still a decent size and it has a lot of sports and betting markets. Like all good sportsbooks, it also has Build a Bet options, live betting, cash outs, and more. 

You can place bets on your mobile or on desktop and the site works very well on both. PayPal and debit cards are available for deposits and withdrawals, and while the latter are a little on the slow side, there are very few issues overall.

I wouldn’t put Sportingbet in the same league as bet365 and William Hill, but it’s not far off and it’s worth your time.


Who Owns Sportingbet?

Sportingbet is owned by Entain, a major betting operator with its fingers in many pies. It operates under a license provided to LC International Limited, which is also the name that may appear on your debit card statement. Incidentally, “LC” stands for “Ladbrokes Coral”, the former name of Entain.

Is Sportingbet Fair?

Yes, it is a secure, licensed, and fair betting brand. Like all legal betting sites that operate in the United Kingdom, Sportingbet is licensed by the UK Gambling Commission.

What Should I Do If I Have a Complaint about Sportingbet?

You should always contact the site in the first instance and let them know what the issue is. Not only is there a chance they will resolve it (even though they are most likely the cause), but it also looks good if you eventually escalate. It means you have given them the chance and only resorted to escalation as the last resort.
That last resort is to contact the Independent Betting Adjudication Service (IBAS), of which Sportingbet is a member. It can be a time-consuming process, but they will fight your case if you have one.

Does Sportingbet Accept PayPal?

Yes, PayPal is accepted here. You can also use a variety of other payment options.

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