William Hill Betting

William Hill Betting Review

William Hill is one of the longest-running bookmakers in the United Kingdom, having been founded way back in 1934. It has undergone a few changes in ownership over the last few years, but it’s still the same trusted brand that it has always been.

I have been an on-and-off-again William Hill member for over a decade, and in the following review, I’ll take a closer look at the current state of this UK sportsbook.

Welcome Promotions

New William Hill players can collect 3 bets of £10 when they deposit and wager £10.

The wager must be on odds of 1/2 (1.5) or higher and there are no payment restrictions, so it’s available to players who deposit using PayPal and other e-wallets.

As always, you won’t receive any of the free bet stake back, so if you’re wagering on an Evens bet with a £10 token, the maximum you’ll receive is £10 in cash.

Other Bonuses

William Hill has a few different promotions and bonuses. You won’t be given regular free bets and there is no loyalty scheme as such, but there are events, promotions, and giveaways that you can participate in.

Here are a few examples:

• Free or 4: A free-to-play game where you pick 6 football games that will have either 3 or 4 goals. There is a 7-figure prize pool on offer and you can win a huge share of free bets if you guess correctly.
• Enhanced Odds: Regular boosts on popular bet choices. Most of these bets are combination bets, such as “Both Teams to Score, Over 4.5 Cards, Over 9.5 Corners”. They offer great value but are only really worth it if you were going to place similar bets anyway.
• Scratch of the Day: A scratch card that you can use once per day. You’ll win prizes if you reveal 3 matching symbols.
• Acca Freedom: Once per day you can use a promotion that either boosts your total earnings or insures you against one leg.

Betting Markets and Features

William Hill has a huge selection of sports and betting markets, as you would expect. These markets go quite deep and cover many different totals markets and prop markets. Personally, I think William Hill has the best options for betting on cards/bookings in football matches, and it also has some great options for snooker, UFC, and boxing.

Other unique features found on William Hill’s betting markets include:

• Bet Builder: The bet builder feature now exists on most top UK sportsbooks, so it’s far from unique. But I personally prefer the one on William Hill to the one used elsewhere. You have more options and the process of making your selections is much quicker and easier.
• Select a Bet: If you want to place a bet that you can’t find, just contact William Hill, and ask. It should appear on the betting options before long.
• Your Odds: The bets you request will also be seen by other players. All requested bets are placed in this section, so you can wager on other requests as well.
• Top Bets: Located in the sidebar, the Top Bets section shows all of the most popular bets at that moment

Deposits, Withdrawals, and Customer Support

There are several ways to add funds to your William Hill account, including debit cards, PayPal, PaysafeCard, and Neosurf. You can also use William Hill Cash Direct, whereby you deposit cash at your local William Hill and input a code online.

The minimum deposit amount is £10 and it takes around a day to receive your funds.

As far as customer support is concerned, William Hill offers email and live chat support, the latter of which is easy and very helpful. I have contacted William Hill through live chat on several occasions and while a few of those times were a little slow, my issue was always resolved.

Verdict: William Hill Review

William Hill is a near flawless betting site that offers a bit of everything for UK bettors. You’ll be welcomed with a bonus when you sign up, invited to use a variety of great betting features, and given the choice between dozens of sports and hundreds of betting markets. Customer support is good, withdrawals are fast, and it accepts several different payment options.

What more could you ask for in an online sportsbook?

If I had to pick fault, it would be with the lack of a loyalty scheme and the occasionally slow live chat. The loyalty scheme is the main issue here. It could use a program like the one offered on PokerStars. Alternatively, it needs to offer active players more free bets to reward their loyalty. In the last couple of years, I have gambled more on William Hill than most other sites I use, but the majority of those other sites reward me with regular free bets.

Still, these issues are minor considering everything else that William Hill has to offer.

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