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  • Established Sportsbook
  • Lots of Betting Markets
  • PayPal Accepted
  • Bet Builder
  • Regular Betting Promotions
  • Fast and User-Friendly Site
  • Support Can Be a Little Slow at Times
  • Limited Loyalty Offers

William Hill Betting Review

William Hill is one of the longest-running bookmakers in the United Kingdom, having been founded way back in 1934. It has undergone a few changes in ownership over the last few years, but it’s still the same trusted brand that it has always been.

I have been an on-and-off-again William Hill member for over a decade, and in the following review, I’ll take a closer look at the current state of this UK sportsbook.

Welcome Promotions

New William Hill players can collect 3 bets of £10 when they deposit and wager £10.

The wager must be on odds of 1/2 (1.5) or higher and there are no payment restrictions, so it’s available to players who deposit using PayPal and other e-wallets.

As always, you won’t receive any of the free bet stake back, so if you’re wagering on an Evens bet with a £10 token, the maximum you’ll receive is £10 in cash.

Other Bonuses

William Hill has a few different promotions and bonuses. You won’t be given regular free bets and there is no loyalty scheme as such, but there are events, promotions, and giveaways that you can participate in.

Here are a few examples:

  • Free or 4: A free-to-play game where you pick 6 football games that will have either 3 or 4 goals. There is a 7-figure prize pool on offer and you can win a huge share of free bets if you guess correctly.
  • Enhanced Odds: Regular boosts on popular bet choices. Most of these bets are combination bets, such as “Both Teams to Score, Over 4.5 Cards, Over 9.5 Corners”. They offer great value but are only really worth it if you were going to place similar bets anyway.
  • Scratch of the Day: A scratch card that you can use once per day. You’ll win prizes if you reveal 3 matching symbols.
  • Acca Freedom: Once per day you can use a promotion that either boosts your total earnings or insures you against one leg.

Betting Markets and Features

William Hill has a huge selection of sports and betting markets, as you would expect. These markets go quite deep and cover many different totals markets and prop markets. Personally, I think William Hill has the best options for betting on cards/bookings in football matches, and it also has some great options for snooker, UFC, and boxing.

Other unique features found on William Hill’s betting markets include:

  • Bet Builder: The bet builder feature now exists on most top UK sportsbooks, so it’s far from unique. But I personally prefer the one on William Hill to the one used elsewhere. You have more options and the process of making your selections is much quicker and easier.
  • Select a Bet: If you want to place a bet that you can’t find, just contact William Hill, and ask. It should appear on the betting options before long.
  • Your Odds: The bets you request will also be seen by other players. All requested bets are placed in this section, so you can wager on other requests as well.
  • Top Bets: Located in the sidebar, the Top Bets section shows all of the most popular bets at that moment

Deposits, Withdrawals, and Customer Support

There are several ways to add funds to your William Hill account, including debit cards, PayPal, PaysafeCard, and Neosurf. You can also use William Hill Cash Direct, whereby you deposit cash at your local William Hill and input a code online.

The minimum deposit amount is £10 and it takes around a day to receive your funds.

As far as customer support is concerned, William Hill offers email and live chat support, the latter of which is easy and very helpful. I have contacted William Hill through live chat on several occasions and while a few of those times were a little slow, my issue was always resolved.

Verdict: William Hill Review

William Hill is a near flawless betting site that offers a bit of everything for UK bettors. You’ll be welcomed with a bonus when you sign up, invited to use a variety of great betting features, and given the choice between dozens of sports and hundreds of betting markets. Customer support is good, withdrawals are fast, and it accepts several different payment options.

What more could you ask for in an online sportsbook?

If I had to pick fault, it would be with the lack of a loyalty scheme and the occasionally slow live chat. The loyalty scheme is the main issue here. It could use a program like the one offered on PokerStars. Alternatively, it needs to offer active players more free bets to reward their loyalty. In the last couple of years, I have gambled more on William Hill than most other sites I use, but the majority of those other sites reward me with regular free bets.

Still, these issues are minor considering everything else that William Hill has to offer.


Does William Hill Accept PayPal?

Yes, it accepts PayPal for deposits and withdrawals. This is the method I use and have always used here. It’s the quickest and easiest by a long way.

How Fast are William Hill Withdrawals?

In my experience, withdrawals are never instant. The cash usually appears 24 hours later, though, and this is true even on weekends and holidays. I have always used PayPal with William Hill, and you can expect to wait a little longer if you’re using debit cards.

How Long Does it Take for William Hill Bets to Settle?

Bets usually settle within a couple of minutes of the market ending. However, you may need to wait up to a few hours for obscure betting markets. Multiples also usually take a little longer to settle, though it can vary.

Can I Use William Hill on My Mobile?

Yes, the site is fully supported on mobile devices.

Who Owns William Hill?

William Hill is part of 888 Holdings, but it has taken a long journey to get there. After being launched by its eponymous founder in 1934, it was later acquired by Sears Holdings, Grand Metropolitan, and then Brent Walker, changing hands three times between 1971 and 1989. Japanese-based Nomura were the next to take over, followed by CVC Capital Partners.

The company flourished in the 2000s and was purchased by Caesars Entertainment for £2.9 billion in 2020, only for its European holdings (including the UK sportsbook) to go to 888 a year later.

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